I certainly do not believe that I have the solution that will ensure a sparkling future for the expansion of pipe smoking in Italy. However, a few modest proposals might be helpful at least to try and stop the progressive decrease of pipe smokers.There are a few facts that cannot be argued. Not enough work has been done to transmit information about pipe smoking to those who do not belong to the usual circle of pipe enthusiasts. Nor is enough being done to stop the invasion of the italian market by more or less pre stigious foreign pipe makes, that often are of "uncertain" origin. There is no doubt that adequate and cooperative promotional measures would efficiently contribute to the solution of these problems and help increase the number of puffing pipe smokers and, above all, Italian pipes being puffed on. A common line of action must be studied if we want to help to promote pipe smoking and Italian pipe makers.